Afri-Matte Forum at Radio Palmeira (Brazil) September 21 2015, 0 Comments
My Host in Palmeira das Missões, Paulo took me along to the studios at Radio Palmeira, where he is a regular feature on the Saturday morning show. He introduced me to the presenters who proceeded to interview us.
slightly blurry and only photo taken by friend Paulo Lima at Radio Palmeira
"WHAT ARE YOUR PLANS WITH YERBA MATE IN SOUTH AFRICA?"
Once you experience the magic of mate, it becomes all you want to drink. My dream is that all South Africans should participate in a mate ronda (circle) at least once in their lifetimes. I make yerba mate available for order online from almost anywhere in the country. That's my main role at the moment. My plan is use my knowledge of mate culture and to adapt it to South Africa with the hope that it will lead to more cultural exchange between South Africans of different backgrounds. Yerba mate is an affordable healthy habit which we can benefit from too. It is 100% natural, healthier than tea or coffee, it does not require milk or sugar and on top of that it is a shared drink... meaning least half of your mates should be provided by a friend.
"WHAT KIND OF YERBA MATE DO YOU THINK SOUTH AFRICANS WILL LIKE?"
Unlike South America, most South Africans have never tried mate, and do not care whether the mate is from Argentina, Brazil, Uruguay or Paraguay. My only concern is that the yerba mate which I make available to South Africans should be of the best quality possible. One day I hope that the South African mate drinker will develop a preference for a unique blend which producers will have to make specially for us in Mzanzi.
"WILL YERBA MATE IN TEA BAGS SELL BETTER THAN LOOSE LEAF YERBA MATE IN SOUTH AFRICA?"
Unlike the traditional mate ronda (circle) where one big mate is prepared and passed around, the tea bags lack uniqueness. However, the tea bag option will always be a good to have because it is a format with which South Africans are familiar. At the moment loose leaf yerba mate sells the most. It makes me glad to see this trend because the cultural values inherent in the traditional "ronda" has the potential to contribute to a South African community.